Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.

The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.

Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.

Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an ?escape route.?

Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the ?only way? to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.

Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense?s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.

Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming ?Web 2.0? reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.

Adsense has changed. Do not believe those who tell you that ?business as usual? will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.

About the Author:

JP Schoeffel ( http://www.nichesinabox.com )has created a “site building system” unlike any in the world, focusing on multiple income streams and interactions with visitors. He now runs a membership delivering a complete business each and every month : http://www.nichesinabox.com

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One of the problems facing network marketers trying to build their downline is the out of pocket expenses associated with advertising. Whether you’re buying leads for telephone and email contact, using PPC advertising, ad co-ops, solo ezine ads, or any other method of lead generation, the associated costs can quickly add up.

This can become a problem for many distributors who were attracted to the idea of setting up a home business with low costs. This is true of both multi-level affiliate programs, and network marketing.

Both of these types of programs can create significant residual income, but they take time to develop, and are certainly not a quick fix. But this dilemma, of finding a way to create income in the short to medium term, gave rise to the concept of the ‘funded proposal’.

Funded proposals essentially market industry related information at a relatively low cost, which acts to both generate leads, and provide an income whilst doing so. The potential customer base is wider, as many people who won’t be interested in a given opportunity or business model might be interested in more generic information.

Funded proposals also act to ‘qualify’ people, by charging a small payment for services. This eliminates ‘freebie’ seekers, or those with insufficient funds who really aren’t in a position to set up a home business, even a low cost, internet based one.

They typically lead with a sales style page aimed at generating opt-in email addresses. These are then marketed to with the use of an autoresponder sequence. Sometimes reports are actually mailed out in the post also. Those using the system are generally give a replicated website that they can use to drive traffic to. The list they develop is one they own.

These systems do have an advantage in that they are more easily duplicated by the downline. Special skills aren’t required to set up websites, autoresponders, write compelling sales letters, or persuasive autoresponder emails. The main thing the downline has to do is learn to drive traffic to their site.

Whilst these types of systems are very useful, there is an often overlooked method to fund prospecting - and that is through using contextual advertising like adsense. A website is needed, but blogs are a perfectly legitimate and simple way to post optimized articles, with contextual ads on them. The blog could even link to a funded proposal page, acting as a traffic funnel to it, and monetizing the traffic that is just looking for information, but doesn’t like the offer available.

Blogs are very easy to set up, and are a great training ground for traffic generation. There are a lot of good blog directories that are a source of established backlinks. And blogs can be themed on a niche associated with your home business proposal. You can even use article marketing to promote your blog.

Any type of site that provides good information is a way to build trust and credibility with your visitors and prosepcts. That is the basis of any good relationship!

To get your free funded proposal style site for entrepreneur and home business opportunities, click here. Information on niche marketing available here.

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