A great way to promote your site is to produce an electronic book. This viral marketing technique is actually very clever. You produce the book, then allow others to distribute it without charging them anything from their own sites and ezines.

So how does this work? Well, you gather together between 10 and 20 articles. Less than 10 articles is not really enough of an ebook to attract much attention, and more than 20 makes for a large download. Remember to include enough material to make an interesting book, but not so much that those people with modems cannot download it in a few minutes.

Before you can actually create your ebook, you must decide upon the format that you want to use. Personally, I prefer Adobe Acrobat for the following reasons:

- The reader is free of charge

- It is installed on a vast number of systems

- The reader is available for Windows and MacIntosh systems alike

- It is an accepted format among the user community

However, the Acrobat writer product is a bit expensive (around $200) so you may not want to purchase a copy just to create an ebook. Fortunately, the PDF file format is open standard, so other products exist which will create documents which can be read by the Adobe Acrobat reader. One of the better products is called Easy PDF, which is available for around thirty bucks.

Adobe Acrobat - http://www.internet-tips.net/Products/adobeacrobat.htm Easy PDF - http://www.internet-tips.net/Products/easypdf.htm

Something to remember - you don’t need to write all of the articles yourself. You can find suitable articles available for reprint all over the web. In fact, there are many articles available on this web site which you can use if you want. Just remember, if you use someone else’s articles, follow their request for a return link (or links) and a couple of lines about their site (this is called a resource box).

Free Articles For your Web Site - http://www.internet-tips.net/Sticky/freearticles.htm

There are also many great places to look for ideas for your articles. Just remember that there is content all over the place - use it to your advantage. Also, remember to stay ethical and honor copyrights at all times.

Writing For The Web
http://www.internet-tips.net/Sticky/writingforweb1.htm More Places to get Ideas
http://www.internet-tips.net/Sticky/writingforweb2.htm

Okay so you’ve decided on your format and you’ve got some articles. So put together a nicely formatted ebook with a table of contents. Be sure and include hyperlinks to your web site all over - at least one per page. Also, you can include brief advertisements, links to join your newsletter and all kinds of other things. It’s your ebook - do what you want.

However, remember what you are doing is creating something that you want people to put up on their web sites, send to their friends and recommend to everyone. Thus, while you want to promote your stuff, be sure it’s valuable enough that people really want it. People don’t recommend advertisements - they recommend content.

Now what? Advertise the heck out of your new ebook. Post it on your web site, promote it in your ezine and add a link to your email signature. You can sell it if you want - or you can just give it away.

Be sure and give everyone permission to post it, send it, copy it and sell it as much as they want. In fact, you would be wise to make the first page totally explain what you are up to. Tell people what they can do with the ebook, don’t make it a secret.

Give it some time (assuming you’ve created a worthy ebook) and you may find it spread all over the internet. And each and every copy will have your links, your ads and your site mentioned. That can add up to a lot of traffic - for free.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tips@GetResponse.com

First of all I would like to thanks Gary Harvey ( http://1ClickProfitSt.com ) who actually gave me the idea to write about this… So thank you Gary!

Now let’s go to the actual article!

The second reason because of which I decided to write this is because I have reviewed many ebooks. I’m not sure but I think they were about 100! I have been reviewing ebooks not only for NetProfitMap but even before this. So I consider myself something like an ‘ebook review expert’

I will list the most common factors that form the quality ebook. And will try to explain them. Of course you understand that if you don’t follow them your ebook becomes trash. That’s why I have described what differs trash from quality ebook ONLY in the 1st factor:

Factor #1
Trash ebooks does not contain useful information. That’s why they are called trash - their content is absolute trash i.e. it doesn’t contain any new, fresh, unique or at least useful information. You will not ever learn something useful and real from them nor you will profit from them. The only thing they do is wasting your precious time.

The quality ebooks instead of the trash ones do contain useful, fresh & new, good, profitable and unique information. From which you will really profit in some way.

How to avoid:

1. Don’t ever write an ebook about something in which you are not a professional. Don’t improvise - instead try to write from an expert’s point of view. Actually you must be an expert in your field in order to sit back and write an ebook!

2. Try to write about something unique and fresh.

3. Do a market research and see if people are interested in content that you can provide them with (the content, which you can write from a real expertise) and also whether there are other such ebooks or no. If the answer to the first one is ‘yes’ and to the second one ‘no’ then your ebook is more than quality for the first factor.

4. Last - do you think that if I read it I will profit from it? If no then it’s not a good ebook!

Factor #2
Its length is a very essential factor, too. The faster the reader learns from it the better it is. If you can teach me on making my web site in one week - OK. But if you can tell me how to make the same web site in just one day - Great!

By length I don’t mean that you must cut it down. Just follow two rules:

1. Tell what you want and do it straightly. I have a great article explaining this, which can be found at this link: http://www.profit-position.com/free_articles/tell_it_straightly.htm

2. Don’t cut down the information your ebook must convey. I mean the information that must teach.

Factor #3
The format of the ebook is also a very important factor, which can’t be overlooked. Although I rarely see ebooks that are not made like all standard EXE ebooks. An example of such ebook is the one that I’m reviewing today. It can also be found at: http://www.profit-position.com/reviews/scientific_avertising_hbp.htm

That’s why I would recommend you my favorite and by far the best ebook creator which can be reached and downloaded for FREE here:
http://www.profit-position.com/cgi-bin/t/tracker.cgi?jtactics

There are no special criteria for PDF ebooks.

Factor #4
The design of the ebook. The first thing here is to be sure that it is easy to read. And here is how to understand that it is such:

1. Make sure that your text is not centered or ‘rightened’. Make your text begin from left to right. Just like we write.

2. The text must be black and the background white.

3. The best fonts are Arial and Verdana 10 and 12. Times New Roman is hard to read in an ebook.

4. Make the words you want to stress on in BOLD. Or you can also make them read, read and bold. These are the 3 most used and on my opinion the best for the eye.

5. The best combination for links is underlined blue.

6. Be sure that the text does not go from the start to the end. Be sure that there are about 50 pixels white space between the text and the window at the left and at least 150 - 200 at the right.

The next thing that you must think about is the navigation. The basic thing here is that your main page (the one that opens first) must contain the table of contents. I hate ebooks, which are full of promotional links, dedications, etc. at the main page.

The ‘advanced’ thing is the navigation in the ebook. I’ve seen many types of ebooks (I have about 300MB full with ebooks) but I liked most, and think that it’s easier to read, is when the navigation menu i.e the links, which lead to the next lesson or the main page, are at the top and at the bottom.

But be sure that they are average links. Or if they will be at the top you can make a frame there with the simple links within it. Here is what I mean by simple: Home | Lesson 1 | Lesson 2 | Lesson 3 | Lesson 4 …

Now the graphics in your ebook. As long as it is not PDF ebook there are no special requirements. But if it IS a PDF ebook then I would recommend you not to use many and big graphics as the page loads very slow.

Factor #5
Don’t make too many things in the ebook that work only when you are connected. Make a link to your web site, your ezine, etc. But don’t equal the ebook to a simple web site. It’s an ebook and that’s why it must be possible to read it and use its whole resources offline. The ebook is an electronic, digital, BOOK. So make it such.

These are the 5 factors that if used will make your ebook a quality one and if not used - trash one.

Always with You towards Success! Dmitry Nanev
Dmitry@profit-position.com http://www.Profit-Position.com/